The Stripes Caught My Attention
A Sam Edelman billboard over the Sunset strip shows a girl with a pair of shoes on (and nothing else) and the words SAM EDELMAN slathered in grey cursive across the side.
As a Los Angeles native, I know the basic idea of billboard advertising is to say a lot with a little so that information can be processed quickly and effectively. But really, the man designs shoes for a living— by the collection— yet he thinks an otherwise naked girl wearing just one of his many designs will adequately communicate his product? What if he miscalculated and half of his targeted audience would have responded much better to the runner up pair? Or what if he got the color wrong? Or the style? Don’t you think three pairs would cover all of his bases? What about five? What if the pure abundance of choices a shoe store provides is what fundamentally draws the woman to buy the shoe in the first place and that is simply not something that can be bottled up and placed on a billboard?
The beer companies don’t have to deal with this crap.
